The majority of social networks have entertainment as their goal. Many people meet and interact on such platforms. Gradually, new circles of sociability are created.
LinkedIn was created in 2002 as the professional counterpart of social platforms. This social media brings together nearly 660 million users worldwide. Companies, job seekers, or professionals, the profiles come from more than 200 countries and work in about 170 professional sectors. Companies take the opportunity to refine their marketing. This social network even offers advanced techniques only to attract the qualified people. But you have to know how to do it. Without going into detail about all the options provided by LinkedIn or the tools that allow them to be utilized, companies that know how to use the social network can significantly improve the high conversion rate of their prospects. But then, what are the prerequisites for lead generation on LinkedIn?
Making yourself interesting
The first impression is often the one that remains. Invitation messages are the primary signals sent to prospects. They should be eye-catching and concise. Nowadays, no one wastes time reading long texts. Some profiles are in high demand, and it’s all about getting the most out of them. Once you’ve got past the politeness formulas, it is therefore essential to highlight a positive point in your profile and to value your counterpart so that he or she agrees to join your network. Why would this person accept your request? What interest would he or she find in it? What do you find interesting in their profile? His or her activity? His or her actions?
Polishing your image
Beyond awareness, one of the main objectives of a B2B company is to generate leads on LinkedIn. Whether it’s for a page or a profile, the first step in its marketing strategy will be to open an account on this social network. This profile is to be thought of as the company’s showcase to its ecosystem, while a careful professional profile will be mandatory to interact with other users. This step may seem trivial at first glance, but it is a prerequisite not to be neglected, as it determines the rest. It is necessary to carefully fill in all the information so that this showcase brings the maximum amount of information to the person who would consult the page or the profile (partner, customer, prospect, or potential).
Publish sponsored content
More direct, paid lead targeting is the most efficient way to generate qualified leads on LinkedIn. It saves the professional from preaching in the desert, and the possibility of accessing fine targeting granularity offers enormous opportunities. This media allows the publication of sponsored messages on the target’s news feed. Pictures, images, and videos are the most classic formats. Formats such as Carousel Ads can also meet specific promotional objectives.
Any social network allows for discussion forums. LinkedIn is no exception to this rule. The professional could take advantage of these crucibles to generate leads. It is necessary to privilege thematic groups. The profile of the members is thus better defined. By joining these platforms, the generation of qualified leads is more comfortable. But only join well-structured and very active groups.