Getting attention should not be a difficult task when you have exciting things to share. It is a matter of using the right format.
Choosing the right type of visuals can make a difference when it comes to developing a brand image, building readership loyalty, and even generating qualified leads. But it is still essential to know what is right for you.
The use of high-quality photos not only attracts the attention of your audience but also highlights your brand identity to Internet users. By using consistent colors and fonts throughout your photographic documentation, you would communicate your company’s values to the public without even having to put your logo on each photograph.
For small and new businesses, it is not always possible to obtain high-resolution images, in which case you can start by incorporating royalty-free pictures into your marketing strategy.
However, although this is an excellent way to start your communication strategy on the networks, you should know that authenticity will be more rewarded by your audience. You will, therefore, need to update your plans in the future to include these high-quality photos.
Computer graphics are visuals that incorporate images, icons, data, and text.
Computer graphics are an excellent way to share a large amount of information, more or less complex, concisely and attractively. That’s why they have become popular visuals on social networks.
For companies with a large amount of information to share, computer graphics are excellent tools for transmitting knowledge without having to rely heavily on text or long articles.
In the same vein as computer graphics, diagrams are excellent tools for condensing data and sharing them with your audience directly and straightforwardly.
If your content is highly dependent on quantitative data, you should consider using tables and diagrams to display it.
Diagrams are also an excellent way to get subscribers to read more related content. If your diagram captures someone’s imagination on a social network, you can include an invitation to read a post blog that further clarifies the content driven by the diagram, thus increasing traffic to your website and the popularity of your blog.
For companies that want to exploit the trend of video marketing, animations are a good starting point for dialogue with the public.
While video creation can be expensive, animations are not as constraining for your budget. Short animations share a wealth of information with your audience, in the same way as computer graphics.
Animations are not only a useful tool for social networks, but they are also excellent for promotional marketing and the promotion of your written content.
Whether you have an in-house photographer, or use images obtained online, take advantage of your new visuals and use them as a basis for creating visuals that include a quote. Internet users highly appreciate these simple, sharp, and attractive types of visuals. They are the ideal meeting place for any brand that has chosen this format for its communications.
The other advantage of quotes is their popularity as shareable content. On Facebook, in particular, quotes are widely shared, which increases the chances that your content will itself become viral and increases the number of your subscribers.